Tread Softly
Two posts here on SemanticWeb.com over the past few days resonated with themes to which I seem to return with increasing frequency. First, Angela Guess pointed to a GigaOM interview with fellow Semantic Link podcaster Andraž Tori, then Jennifer Zaino picked up on the Global Futures Forecast‘s [PDF] enthusiasm for ‘the Semantic Web.’
Andraž is CTO of Zemanta, a company that began life in the small European country of Slovenia before spreading its wings to London and the US. Ever since I first met Andraž and became aware of Zemanta’s usefulness, it has been one of a very small number of tools that — to me — epitomise the real power and usefulness of semantic technologies. There are, of course, plenty of semantic technologies that are better at handling formal classification of data. There are plenty that cope an awful lot better at scale. There are plenty, even, that do a better job of seamlessly and flexibly knitting together facts and assertions from across the web. But Zemanta (and TripIt, my other perennial favourite) don’t make a big issue of their semantic smarts. They don’t — really —make you change your behaviour very much in order to derive benefit. They just help you get something done, quicker, easier, and better than you would have done it without them. TripIt, for example, gets travel arrangements into my calendar (where I need them), faster than I could type them in myself. But that’s just an ancillary benefit of all the other stuff that the site is doing to my travel details on my behalf.

The 

You’ve probably read a couple of hundred remembrances and memorials to Steve Jobs in the last day. Don’t worry – this little blog isn’t going to rehash each of his amazing achievements.

Eric Franzon
VP Community
Jennifer Zaino
Contributor
Angela Guess Contributor
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