The story below features an interview with Sam Vasisht, CMO of Veveo, who is speaking next week at the Semantic Technology And Business Conference in NYC. You can save $200 when you register for the event before October 2.
A recent focus group report from Veveo, whose semantic technology powers conversational interfaces that enable search on connected devices from TVs to tablets and smart phones to set-top boxes, reveals that three out of four participants are dissatisfied with their existing pay-TV content discovery experience. Reasons include that they are unable to search using keywords; they don’t know how to spell what they were looking for or remember the name of the show they want when entering search terms; it takes too long to scroll through the electronic programming guide; and they don’t see any recommendations that seemed relevant to them.
In an online survey the vendor conducted, it also found that, when users were asked if they would like to use voice or if they’d use if they had it to find content, more than 60 percent said yes, according to CMO Sam Vasisht. “People think there has to be a better way,” he says. “The level of interest and the sense of urgency that companies have about making voice-enabled feature a part of TV is becoming very strong. But just voice commands won’t get you there. You need something above and beyond.”