International expansion has been a focus for cloud-based text and sentiment analytics vendor Semantria since its acquisition by text mining vendor Lexalytics over the summer. This week, that’s being addressed by adding enterprise text analytics servers in Europe, to address compliance with EU privacy laws around the location of personal data, as well as making its services available in Arabic, Russian, Japanese and Malay.
Lexalytics’ Semantria SaaS and Excel text-mining platform has a few clients in Europe so far, including among them several large social media monitoring and voice-of-the-customer clients that it’s signed up in the last quarter, according to Seth Redmore, VP Product & Marketing Lexalytics. eDigitalResearch in the UK is one of them. English, French, German, Spanish, Portuguese and Italian are already among its supported languages, and Dutch should be next on board.