Posts Tagged ‘U.S. Open’

Moviegoer Social Sentiment: Big Data Analysis For Big Business

Like lots of other families over the recent Thanksgiving weekend, we made our way to the movies. Our choice: Life of Pi. We’d highly recommend it, and according to the IBM Social Sentiment Index, as applied to Moviegoer Social Sentiment over the holiday weekend, so too would a lot of other folks. It earned a 90 percent positive rating.

IBM has engaged in the social sentiment index pursuit in some other endeavors – using its advanced analytics and natural language processing technologies to analyze large volumes of social media data, it had another recent take on Black Friday, for example. It tallied up that shoppers expressed positive consumer sentiment on promotions, shipping and convenience as well as the retailers themselves at a three to one ratio (see our story here for other takes on semantic tech weighing in on the holiday shopping season).

It’s also applied its social media analysis smarts to studying births of trends (cycle chic is on the rise), and which tennis player was on the hearts and minds of the crowd at the U.S. Open (Novak Djokovic and Laura Robson winning the love, with positive sentiment scores at 90 percent or better).

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Attensity Pipeline: Social Media Conversations Analyzed, In Real-Time And In The Cloud At Scale

For many companies, understanding what’s being said about them or their products and services in the real-time social media space will only become more important. Vendors of social and customer analytics solutions are aiming to fill the need: A couple of weeks ago, heavyweight Salesforce said the Twitter firehose will be funneled to its social analytics arm Radian6. Last week, Attensity announced the Attensity Pipeline, which is its foray into providing a semantically annotated social media data stream in real-time, as a cloud service, tapping into the full Twitter firehose as well as public Facebook and Google Plus posts, blogs, forums, and video and review sites.

“We have had previous generations of this [technology] used in back end products that were more batch-oriented,” says Catherine van Zuylen, vp, product at Attensity. “This is the first time it is real-time and in the cloud at scale.”

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