Ken Yeung of The Next Web reports, “Persado, a data-driven marketing service, believes that its ‘Marketing Persuasion Technology’ can help advertisers compose better messaging that it believes will return greater value. Today, it has received $15 million in a round led by Bain Capital Ventures. Along with Bain Capital, Persado has also received funding from TLcom Capital. The company tells us that it will use the service to further its investment in research and development, and increase its staff with the hiring of more engineers, data scientists, and building its sales and marketing teams.” Read more