Valyn Perini has written a new article on Tnooz, commenting, “Larry Smith of Thematix has previously written several excellent posts in Tnooz about semantic technologies in the travel industry. In particular, their potential to create truly personalized offers by adding distinct value to travel offers based on customer data. At OpenTravel, we’re turning the abstract into the concrete by building a semantic ontology for the car rental industry, including thinking through what it takes to actually plan for a semantically enhanced booking experience, what we call semantic offers.” Read more