Posts Tagged ‘Vertical Search Works’

NTENT Wins 2014 Voltage Award

ntent

NEW YORK–(BUSINESS WIRE)–NTENT [formerly Vertical Search Works], a semantic search technology company delivering cross-channel content and advertising experiences, has been recognized as a leader in the industry, winning the award for “Large Technology Innovator.” Hosted by SmartCEO Magazine, the Voltage Awards celebrates the increasing role that technology plays in the business community and recognizes leaders for their creative vision and innovative solutions. Read more

Vertical Search Works Acquires addGloo

VSW

NEW YORK–(BUSINESS WIRE)–Vertical Search Works (VSW), the leading semantic search technology company, announced its acquisition of addGloo, a demand-side platform (DSP) focused on integrating real-time semantic analysis with real-time bidding (RTB) for online display advertising. VSW is now in a position to give advertisers a more efficient way to buy, execute and optimize their online campaigns with greater relevance and scale via real-time bidding.

 

The acquisition supports VSW’s value proposition, which utilizes patented semantic search technology, machine-learning and natural language processing methods to provide relevant content and advertising to users across display, mobile and video advertising channels. Read more

Vertical Search Works Expands Business, Opens London Office

VSW

NEW YORK–(BUSINESS WIRE)–Vertical Search Works (VSW), a top semantic search technology platform, today announced its expansion into the European marketplace with the opening of its London office supported by a dynamic team that will help give publishers and advertisers access to new and innovative solutions to reach consumers in more meaningful ways. The company will now be able to better offer its proprietary products in search, video and mobile technology to regional customers – delivering valuable and relevant online and mobile experiences for consumers, and new monetization opportunities for content creators and advertisers. Read more

Vertical Search Works and Prime Content Launch Newest Millennial Fashion Hub ‘TheStyleFix.com’

VSW

November 04, 2013 09:00 AM Eastern Time, NEW YORK–(EON: Enhanced Online News)–Today, top semantic search technology company Vertical Search Works (VSW), expands into fashion and beauty by partnering with Prime Content, one of the largest video producers in women and lifestyle branded video. Together, they launch a powerful fashion destination and video franchise, The Style Fix (http://thestylefix.com/). The Style Fix satisfies millennials’ addiction to fashion and beauty with timely articles, beautifully shot videos, and trending photo galleries. This new hub fills a gap in an evolving marketplace of audience viewing habits and point-of-purchase behavior. Read more

Vertical Search Works Unveils FeaturePlay, New Content Discovery Platform

VSW

NEW YORK–(BUSINESS WIRE)–Top search technology company Vertical Search Works (VSW) today announced the launch of FeaturePlay, a brand new content discovery platform powered by VSW’s proprietary semantic search technology, which recommends articles, photos, and videos related to users’ interests. The FeaturePlay widget embeds into a publisher’s website and uses semantic technology to showcase the most relevant content, saving visitors from having to explicitly search for it. Whether users’ interests lay in pop culture, sports, travel, food, health, or interior design, FeaturePlay helps to establish greater value for consumers, which results in more revenue for publishers. Read more

Vertical Search Works Launches Automotive Vertical with Source Interlink

NEW YORK–(BUSINESS WIRE)–Today, top search technology company Vertical Search Works (VSW), expands into the automotive industry by partnering with Source Interlink, a leading integrated media and merchandising company focused on enthusiasts of automotive, action sports and other niche activities, to launch its first-ever automotive vertical content network. VSW’s extension ofVSW FeatureLink™, its semantic ad matching solution, into the growing online automotive industry presents new opportunities for both publishers and advertisers. Source Interlink chose VSW as an avenue to boost monetization of 175 million qualified pageviews on leading brand sites Automobile.com, Automotive.com, MotorTrend.com, and niche channels such as the Street Rod Channel Performance Channel, Tuner Channel, In-Market Channel and more starting this month. Read more

Vertical Search Works Introduces Security Integrity Process (SIP), Evaluates Ad Impressions for Quality and Brand Safety

NEW YORK, May 22, 2013 (BUSINESS WIRE) — Vertical Search Works (VSW), a top search technology company, announced an objective process to help advertisers, agencies and publishers to verify whether the sites found in their vertical content network are of high quality and brand appropriate. VSW’s Security Integrity Process (SIP) utilizes both human and machine intelligence to deliver premium ad impressions, and is the latest example of VSW’s longstanding commitment to provide extensive reach, premium brand-safe distribution, and effective ad targeting. SIP also dramatically reduces the risk of ad fraud and malware. Read more

Vertical Search Works Launches VS4Food Widget

Vertical Search Works has launched a new semantic search and advertising platform for foodies, VS4Food – a search widget for publishers. The Ardent Epicure is among several food websites that are already using the widget. According to the release, “VS4Food is a vertical search engine that resides on a publisher’s site.  Users can enter a query without leaving the site through a toolbar, and the search engine returns results from both the publisher and from other web sites relevant to the query. VS4Food automatically organizes results into facets, relevant categories associated with the query. For example, searching for ‘sirloin steak’ will classify documents in categories about grilling recipes and wine pairings. Similarly, a search for ‘Emeril dessert’ will return categories such as cooking show, dessert recipe and cookbooks.” Read more

Vertical Search Works Launches VS4Food

Vertical Search Works has launched VS4Food, “a mobile, vertical search engine for all things food related.  Users enter a search query and generate results specific to food, food products, recipes, restaurants and specialty food retailers.  Searches can be launched by voice activation or through the phone’s touch screen or keyboard.” Read more

Vertical Search Works Launches VSW Search

Vertical Search Works has launched a new semantic search engine called VSW Search. The article reports, “VSW Search™ is a search bar that publishers can deploy free of charge on their websites. With VSW Search™, site visitors conducting a search are driven to a publisher-branded results page, rather than being immediately directed away from the publisher’s site via a search toolbar. The top two search results direct site visitors to content housed within the host publisher site, allowing Web publishers to retain visitors while generating additional page views and advertising revenue.” Read more

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