VSW

NEW YORK–(BUSINESS WIRE)–Vertical Search Works (VSW), the leading semantic search technology company, announced its acquisition of addGloo, a demand-side platform (DSP) focused on integrating real-time semantic analysis with real-time bidding (RTB) for online display advertising. VSW is now in a position to give advertisers a more efficient way to buy, execute and optimize their online campaigns with greater relevance and scale via real-time bidding.

 

The acquisition supports VSW’s value proposition, which utilizes patented semantic search technology, machine-learning and natural language processing methods to provide relevant content and advertising to users across display, mobile and video advertising channels. Read more