West Shell, CEO of Healthline is turning to the semantic web to compete with internet health giants like WebMD. Wade Roush reports, “Shell says 170 million Americans turn to the Internet every month for help managing their health. And Healthline, the 130-employee company he’s been leading since 2005, captures a huge portion of them: roughly 100 million per month, spread across the many Web properties, such as Yahoo Health, AARP.com, and DoctorOz.com, that use the company’s search tools and medical content. It’s one of the three largest U.S. providers of consumer health information on the Web, the others being WebMD and Everyday Health.” Read more