Lee Feigenbaum of Cambridge Semantics recently interviewed (on CMS Wire) the BBC regarding the company’s adoption of semantic web technologies. Feigenbaum writes, “The BBC’s website for the 2010 World Cup was notable for the raw amount of rich information that it contained. Every player on every team in every group had their own web page, and the ease with which you could navigate from one piece of content to the next was remarkable. Within the Semantic Web community, the website was notable for one more reason: it was made possible by the BBC’s embrace of Semantic Web technologies.” Read more

The opening keynote sessions at SemTech this week made one thing abundantly clear: Semantic technology is for business, and it’s time to start putting it in practice there.

“Semantics is a game changer in the B-to-C model,” said Bill Guinn, CTO Product Enablers, Amdocs Product Business Unit. The company’s focus is on delivering customer care and experience systems in the telco space, but Guinn’s address was centered on “applying semantics in any situation that involves complex and recurring relationships between business and consumers,” with the aim of improving revenue, reducing costs, and retaining customers.

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BBC has published a new ontology which they are calling, simply, the Sport Ontology: “The Sport Ontology is a simple lightweight ontology for publishing data about competitive sports events.” The ontology should allow data to be published about the structure of sports tournaments, competition, disciplines that an event involves, awards associated with competitions, and much more. Read more