Dean Takahashi of Venture Beat recently wrote, “Xyo is tackling the problem of mobile discovery — finding the right app in a sea of duds on the app stores — with a search engine that makes it easier to find the mobile app that you’re looking for. And today, the company is launching a new app advertising product that lets publishers advertise their app in more than 200 natural points for discovery. The Contextual App Advertising program is now available as an open beta as an alternative form of advertising. By ‘contextual,’ Xyo means that it can dsiplay advertising where the user cares about it. Xyo believes that traditional keyword-based ads aren’t effective for mobile app discovery.” Read more