Posts Tagged ‘Yahoo!’

Yahoo Acquires Local Search App Zofari

zofariMenchie Mendoza of TechTimes recently wrote, “Affectionately described as a ‘Pandora for places,’ Zofari’s acquisition seemed to have attracted less attention when the deal was announced last week. Zofari uses natural language processing, machine learning, and third party data to collect information that matches up the user with places which the user may find interesting. The financial terms of the acquisition have not been revealed. On Zofari’s official site, the company confirmed that four of its employees are joining Yahoo. They are identified as Oliver Su, Shahzad Aziz, Jason Kobilka and Nate Weinstein. ‘After meeting some of the amazing folks on the Yahoo Search team and hearing about their vision, the decision for our team to join Yahoo was an easy one,’ said in the announcement. ‘We can’t talk about what we’re working on yet, but needless to say we are very, very excited’.” Read more

New Opps For Libraries And Vendors Open Up In BIBFRAME Transition

semtechbiz-10th-125sqOpportunities are opening up in the library sector, both for the institutions themselves and providers whose solutions and services can expand in that direction.

These vistas will be explored in a session hosted by Kevin Ford, digital project coordinator at the Library of Congress at next week’s Semantic Technology & Business conference in San Jose. The door is being opened by the Bibliographic Framework Initiative (BIBFRAME) that the LOC launched a few years ago. Libraries will be moving from the MARC standards, their lingua franca for representing and communicating bibliographic and related information in machine-readable form, to BIBFRAME, which models bibliographic data in RDF using semantic technologies.

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Semantic Technology Jobs: Yahoo!

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Yahoo! is searching for a Research Scientist in Sunnyvale, CA. According to the post, “We are looking for a few research scientists with strong background in machine learning or data mining or natural language processing to this team. Your essential responsibility is to focus on search relevance, query understanding, query triggering, email spam, login fraud, etc. Your long term responsibility includes deep understanding and analyzing the search relevance issues, mining the large corpora of click log and query logs, designing and developing better ways to understand query intent and improve search relevance, detecting spam emails in real time, which may include machine learning in ranking, natural language processing, entity extraction, and text classification, etc.” Read more

Is A Knowledge Graph-Related Acquisition In Yahoo’s Future?

sdtechIs SindiceTech about to be acquired by Yahoo? Just last month The Semantic Web Blog reported on the formal relaunch of the company’s activities following the finalization of its separation from its university incubation setting at the former DERI institute in Ireland. Now, according to the Sunday Independent, Yahoo – which the article says had originally planned on buying the company late last year but saw negotiations collapse – may resume talks on the matter.

Yahoo, the article says, “refused to comment on the Sindice-Tech deal, calling it as ‘rumour and speculation.’” SindiceTech CEO Giovanni Tummarello also says that he cannot comment on this. He did note, however, that media, search and advertising are prime sectors for employing Knowledge Graphs. “In scenarios where there is much more (semi-structured) information than one knows how to leverage right away, Big Data graph-like knowledge management and moving from search to relational and entity search is a common theme these days,” he wrote in an email to The Semantic Web Blog.

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Yahoo! and Carnegie Mellon Partner of $10M Machine Learning Initiative

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Deborah Todd of the Pittsburgh Post-Gazette reports, “An initiative to use Yahoo’s data and Carnegie Mellon University’s brain trust to build the smartphone apps of the future has launched with a multimillion-dollar jump start. Project InMind — a five-year, $10 million partnership between CMU and multinational Internet corporation Yahoo Inc. — gives university researchers access to a “mobile toolkit” of Yahoo’s real-time data services and its infrastructure in order to advance machine learning and personalization of smartphone apps. Once new experimental mobile products are created, students and faculty on campus will be able to opt in as alpha testers. The goal is to create customized services able to anticipate users’ needs and interests on an ongoing basis, whether a user is at home playing video games or navigating the streets of a foreign country.” Read more

Open The Door To Bringing Linked Data To Real-World Projects

ld1Linked Data: Structured Data on the Web is now available in a soft-cover edition. The book, authored by David Wood, Marsha Zaidman, Luke Ruth, and Michael Hausenblas, and with a forward by Tim Berners-Lee, aims to give mainstream developers without previous experience with Linked Data practical techniques for integrating it into real-world projects, focusing on languages with which they’re likely to be familiar, such as JavaScript and Python.

Berners-Lee’s forward gets the ball rolling in a big way, making the case for Linked Data and its critical importance in the web ecosystem:“The Web of hypertext-linked documents is complemented by the very powerful Linked Web of Data.  Why linked?  Well, think of how the value of a Web page is very much a function of what it links to, as well as the inherent value of the information within the Web page. So it is — in a way even more so — also in the Semantic Web of Linked Data.  The data itself is valuable, but the links to other data make it much more so.”

The topic has clearly struck a nerve, Wood believes, noting that today we are “at a point where structured data on the web is getting tremendous play,” from Google’s Knowledge Graph to the Facebook Open Graph protocol, to the growing use of the schema.org vocabulary, to data still growing exponentially in the Linked Open Data Project, and more. “The industry is ready to talk about data and data processing in a way it never has been before,” he continues. There’s growing realization that Linked Data fits in with and nicely complements technologies in the data science realm, such as machine learning algorithms and Hadoop, such that “you can suddenly build things you never could before with a tiny team, and that’s pretty cool….No technology is sufficient in and of itself but combine them and you can do really powerful things.”

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Yahoo! Acquires Aviate and Its Contextual Search System

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Jim Edwards of Business Insider reports, “Yahoo has acquired Aviate, a company that provides ‘contextual’ app search and organization for mobile phone users, Marissa Mayer announced at CES — the huge tech conference in Las Vegas — today. ‘Contextual’ search is becoming a huge deal at the major tech brands. Google, Microsoft’s Bing, Apple and Facebook all have contextual or ‘semantic’ search efforts under way.” Read more

Where Schema.org Is At: A Chat With Google’s R.V. Guha

 

rvg Interested in how schema.org has trended in the last couple of years since its birth? If you were at The International Semantic Web Conference event in Sydney a couple of weeks back, you may have caught Google Fellow Ramanathan V. Guha — the mind behind schema.org — present a keynote address about the initiative.

Of course, Australia’s a far way to go for a lot of people, so The Semantic Web Blog is happy to catch everyone up on Guha’s thoughts on the topic.

We caught up with him when he was back stateside:

The Semantic Web Blog: Tell us a little bit about the main focus of your keynote.

Guha: The basic discussion was a progress report on schema.org – its history and why it came about a couple of years ago. Other than a couple of panels at SemTech we’ve maintained a rather low profile and figured it might be a good time to talk more about it, and to a crowd that is different from the SemTech crowd.

The short version is that the goal, of course, is to make it easier for mainstream webmasters to add structured data markup to web pages, so that they wouldn’t have to track down many different vocabularies, or think about what Yahoo or Microsoft or Google understands. Before webmasters had to champion internally which vocabularies to use and how to mark up a site, but we have reduced that and also now it’s not an issue of which search engine to cater to.

It’s now a little over two years since launch and we are seeing adoption way beyond what we expected. The aggregate search engines see about 15 percent of the pages we crawl have schema.org markup. This is the first time we see markup approximately on the order of the scale of the web….Now over 5 million sites are using it.  That’s helped by the mainstream platforms like Drupal and WordPress adopting it so that it becomes part of the regular workflow. Read more

Teenager Nick D’Aloisio is Changing the Way We Read

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Seth Stevenson of The Wall Street Journal recently wrote, “Upon hearing, in March of this year, reports that a 17-year-old schoolboy had sold a piece of software to Yahoo! for $30 million, you might well have entertained a few preconceived notions about what sort of child this must be. A geeky specimen, no doubt. A savant with zero interests outside writing lines of code. A twitchy creature, prone to mumbling, averse to eye contact. Thus it’s rather a shock when you first encounter Nick D’Aloisio striding into London’s Bar Boulud restaurant, firmly shaking hands and proceeding to outline his entrepreneurial vision.” Read more

UPDATE: The Semantic Web Has Killed SEO. Long Live SEO.

[UPDATE: This panel has a new panelist! Mike Arnesen, SEO Team Manager of SwellPath will participate in New York.]

seo-is-dead-long-live-seoOn October 3 at the New York Semantic Technology & Business Conference (#SemTechBiz), a panel of experts will tackle the issue of how Semantic Web technologies are rapidly changing the landscape of Search Engine Optimization. The panel, titled “The Semantic Web Has Killed SEO. Long Live SEO.,” is made up of Aaron Bradley, David Amerland, Barbara Starr, Duane Forrester, and Mike Arnesen.

The session will address numerous issues at the intersection of Semantic Web and SEO. As the description reads, “From rich snippets to the Google Knowledge Graph to Bing Snapshots semantic technology has transformed the look, feel and functionality of search engines.”

Have these changes undermined the ways in which websites are optimized for search, effectively “killing” SEO? Or are tried-and-true SEO tactics still effective? And what does the future hold for SEO in a semantic world?

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