A new article looks at a developing trend of not just tagging television shows by episode but by the content of individual scenes. The article states, “Historically, TV Metadata has been used to supply Electronic Programme Guides (EPGs) and therefore has been adequate for description at a show level. But what about at the scene level? And why is scene level metadata — or Tagging TV — the new oil? It’s now all about applying metadata not just to a whole piece of content, but
individual chunks within it, such as a movie scene or song. Of course, this can be relevant both for production and search/discovery… but the real value lies in providing contextual data on the second screen — whether that be curated or automated, factual or commercial.”

It continues, “Is there life after the 30-Second Spot? Yes, and scene-level tagged TV metadata is the key. Why? Think about it. When Jennifer Aniston shows up on the red carpet at Cannes wearing Lanvin of Paris – and that dress has been tagged as metadata in the timeline of the show — that tag can then become a trigger for an action on the second screen. Such as, ‘Save for Later and Buy’ or ‘Learn More’. When a Porsche shows up in a movie scene — perhaps it can trigger a second screen call to action by offering a free test drive? Perhaps even a different model can be shown depending on whether it’s known more about the demographic of the user — throwing in more targeted advertising to boot. Now this all sounds great and even perhaps easy. But it’s not. And that’s why it’s the new oil.”

Read more here.

Image: Courtesy Flickr/ Chesi – Fotos CC