David Amerland of Forbes recently discusses how the Semantic Web is changing the face of business. He insists, “The ‘Semantic Web’ is hugely important to tomorrow’s business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business? ‘Semantic’ is the latest buzzword to hit the online world. It’s come to mean everything and nothing. From semantic search to the semantic Web; and from semantic marketing to semantic technologies, it seems like everyone wants to ride the semantic train. But let’s take things from the beginning. The word comes from the ancient Greek word for a token, σῆμα, which was used to imply meaning.”

He continues, “As the Web grows in size and the amount of data on it increases, the only way to make use of it is to contextualize it. That means it can be used in a more personalized, relevant way. The moment you have masses of anything, you can find patterns emerging, which often release new insights. The entire Big Data movement is based on this. Semantic search is no exception to the rule. The only difference is that, instead of a business analyzing data from operations, we have Google search being transformed into the world’s biggest database, categorizing the Web itself. So how’s it achieved? How does the Web acquire greater meaning than just what’s contained in the information on it?”

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