According to an article out of the company, “Expert System, the semantic technology company, conducted a semantic analysis to understand the reaction of Twitter users after the activation of @pontifex, and the response to the first tweets by Pope Benedict XVI on December 12. Using the Cogito semantic software, Expert System analyzed a sample of more than 20,000 tweets to the Pope’s Twitter accounts and hashtags related to #askpontifex. The tweets were classified in the predominant categories of religion; art, culture and entertainment; economy and finance; and crime. Among the most relevant topics were people (Pope, Jesus and God), places (Vatican, Africa, Rome and Italy), verbs (do, can, tell, know, must, pay) and nouns (church, gold, question, child, Christmas, truth and Sunday).”

The article continues, “Expert System also analyzed a sample of over 15,000 tweets that followed the Pope’s first official tweet on December 12. The responses on Twitter seemed to echo the sentiment of the Pope’s message, where the topic of Jesus was most mentioned, followed by faith and prayer, as well as hope, family, life, love, work and the gospel. Compared to the original sample of tweets, in this sample, there was less talk of children, homosexuality, pedophilia and Christmas, and more conversation around the concepts of blessing, joy and heart. Also present were the concepts of pay, IMU (related to taxes), gold and money.”

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Image: Courtesy Expert System