A recent article reports that Twitter has partnered with the Weather Channel “to push weather related tweets onto its enormously well-trafficked cable network and website, with the two groups splitting the ad revenue. For Twitter this is an opportunity to finally use its scale and speed in a partnership that can rake in good revenue. For New York based Trendrr, this was a chance to work behind the scenes on a massive deal. The company will be doing the semantic analysis to separate a tweet about a sudden rain shower from a tweet about your decision to take a quick shower after the gym.”

Trendrr CEO Mark Ghuneim stated, “Clearly, news programs are integrating social networking in broadcasts as a platform for viewer interaction, but news agencies are just beginning to tap into social intelligence as a means to drive real time reporting and listening. The Weather Channel takes listening and reporting to an entirely new level by leveraging the social channel and participation of its audience in real-time to achieve.” According to the article, “He continued with a simple argument about the importance of Twitter to real time news event and the massive revenue stream to be unlocked if this kind of integration with TV continues across sports and politics.”

Read more here.

Image: Courtesy Trendrr