Ken Yeung of The Next Web reports, “Persado, a data-driven marketing service, believes that its ‘Marketing Persuasion Technology’ can help advertisers compose better messaging that it believes will return greater value. Today, it has received $15 million in a round led by Bain Capital Ventures. Along with Bain Capital, Persado has also received funding from TLcom Capital. The company tells us that it will use the service to further its investment in research and development, and increase its staff with the hiring of more engineers, data scientists, and building its sales and marketing teams.”

Yeung continues, “Started by Alex Vratskides, the co-founder of the mobile marketing solution providerĀ Upstream, Persado takes the manual message creation process that is so often used in multi-channel digital marketing and computes new messaging that it believes will result in a higher conversation and click-through rate. It focuses on six specific digital channels: Web, email, advertising display, search, social, and mobile. The company says that it has an algorithmic method that uses semantic technology to accomplish this. According to Persado, it replaces the guesswork involved by ‘applying advanced statistical techniques to large datasets in order to rapidly and efficiently generate and test a large number of digital messages’.”

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Image: Courtesy Persado