uma has announced a new instillation of their product, uma SKIN (Semantic Knowledge Information Network). According to a release, the company has installed SKIN “at Bally’s presentation of its Autumn/Winter 2012 men’s collection in Milan, which was unveiled to the press on Sunday, January 15th. The 2.5 meter multi-user multitouch wall, integrated in the Scribe Made to Order showroom concept, presents an interactive World of Bally that enabled users to access custom curated content, as well as Bally’s innovative Scribe Configurator App.”

The article continues, “The uma SKIN installation marks a new level of interactive shopping for fashion customers, enabling Retailers and Brands to personalize experiences for in-store shoppers while leveraging company and industry information – including custom videos and product stories – that enhances the customer’s engagement with their brand. The specially designed World of Bally interactive space marks the debut for uma SKIN in the luxury fashion industry. Using the well laid-out, user-friendly Scribe Configurator App, Bally guests have the chance to replicate the experience of designing their perfect bespoke Scribe Made-To-Order shoe.”

Learn more about SKIN here.

Image: Courtesy uma