TechJournal South

Vertical Acuity, a company that sells technology to track product performance across hundreds of Web sites, has raised a bridge round of $150,000 from its current investors.

Founded in November 2007, Vertical Acuity has raised more than $1 million to date.

The company’s software-as-a-service Brand 360° platform allows marketers to understand product performance across hundreds of Web sites, letting marketers know who’s looking at their products, the search terms they use to get there, which pages are most effective, and how frequently they’re accessed. … It combines Web analytics, market research, and buzz monitoring into what it calls “semantic analytics.”

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