November 04, 2013 09:00 AM Eastern Time, NEW YORK–(EON: Enhanced Online News)–Today, top semantic search technology company Vertical Search Works (VSW), expands into fashion and beauty by partnering with Prime Content, one of the largest video producers in women and lifestyle branded video. Together, they launch a powerful fashion destination and video franchise, The Style Fix (http://thestylefix.com/). The Style Fix satisfies millennials’ addiction to fashion and beauty with timely articles, beautifully shot videos, and trending photo galleries. This new hub fills a gap in an evolving marketplace of audience viewing habits and point-of-purchase behavior.
TheStyleFix.com launches with a rich video collection, where 100% of the video is custom created and produced in-house. The site will feature fun, short and sharable videos that go beyond a ‘how-to’ to provide real value for young women. The Style Fix features the latest hairstyle and nail art trends, shows women how to find fashionable items at a great price, and introduces them to what style-influencers love the most. For instance, a girl can access a Style Fix video on her iPhone to show her hair stylist a trendy new hairstyle, or pull up a video featuring the best running shoes for women, and seamlessly be guided to a retail store or easily click-through-to-buy the shoes online, all within the same experience.
“What makes this vertical different is that TheStyleFix.com is rich with custom, high quality video that is ‘brand nimble,’” said Bill Drolet, Senior Vice President of Video Platform Sales. “It allows brands to connect with consumers in more meaningful ways by integrating into content that consumers find valuable.”
Leveraging VSW’s distribution capabilities through VSW’s Vertical Content Network (VCN) and semantic search ad platform, FeatureLink™, beauty and fashion brands have new opportunities to reach consumers in relevant and impactful ways. The opportunities for advertisers to reach fashion-forward consumers with videos on The Style Fix are considerable. Brands that have a need for ownable custom video as part of their strategy can now acquire two to three times as much video and distribution with a single ad buy. In addition to the vast video options, brands can now leverage content across multiple platforms without the high point of entry that accompanies most video ad buys.
About Vertical Search Works ™
Vertical Search Works is a search technology company which leverages its proprietary products to deliver more valuable results for advertisers, publishers and consumers across targeted vertical industries. Powered by patented semantic technology, VSW’s products leverage semantic intelligence to establish stronger connections between user intent and content consumption. In doing so, VSW is able to create better connections between words and their meanings in order to provide more relevant online and mobile experiences for consumers and enhanced monetization opportunities for content creators and advertisers. VSW has already seen great success in the vertical search and digital advertising industries, as demonstrated by partnerships with major online publishers and global brands such as Meredith Corporation and Taunton Media. Learn more about Vertical Search Works at http://www.verticalsearchworks.com/.
Full Release: EON Businesswire
Image: Courtesy Vertical Search Works