The old rules of innovations were:

1. basic R&D funded in academia

2. first non-grant revenue from defense

3. first commercialization from either finance or healthcare

4 a looong time later, trickle down innovation to consumer.

That flow changed during the social media era.

The old rules of innovations were:

1. basic R&D funded in academia

2. first non-grant revenue from defense

3. first commercialization from either finance or healthcare

4 a looong time later, trickle down innovation to consumer.

That flow changed during the social media era.

Social Media Innovation Flow

The social media wave seemed to reverse that:

1. consumer adoption

2 enterprise adoption (“enterprise 2.0″)

3. academics study the societal impact (“technology gets socially interesting when it is technically boring” as Clay Shirky puts it).

Back To The Future?

But SIRI and Palantir seem to be “back to the future”. Maybe the social media phase was an abberation?

Both SIRI and Palantir were based on a lot of hard core technology, funded by academia. The connection in both case was Stanford. SIRI jumped straight to consumer markets, while Palantir seems to follow the traditional model.

This may be the norm for Semantic Web technology. The key is the speed and effectiveness of the commercialization wave. Every University can learn from Stanford, the masters at commercializaton of academic research.

Even if ventures such as Palantir follow the traditional flow via defense to enterprise to consumer, the speed of transition to consumer is likely to be much faster. What used to take decades may happen in a few short years.

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Social Media Innovation Flow

The social media wave seemed to reverse that:

1. consumer adoption

2 enterprise adoption (“enterprise 2.0″)

3. academics study the societal impact (“technology gets socially interesting when it is technically boring” as Clay Shirky puts it).

Back To The Future?

But SIRI and Palantir seem to be “back to the future”. Maybe the social media phase was an abberation?

Both SIRI and Palantir were based on a lot of hard core technology, funded by academia. The connection in both case was Stanford. SIRI jumped straight to consumer markets, while Palantir seems to follow the traditional model.

This may be the norm for Semantic Web technology. The key is the speed and effectiveness of the commercialization wave. Every University can learn from Stanford, the masters at commercializaton of academic research.

Even if ventures such as Palantir follow the traditional flow via defense to enterprise to consumer, the speed of transition to consumer is likely to be much faster. What used to take decades may happen in a few short years.

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• Don’t forget to propose your startup for our Semantic Web Impact Awards. The deadline is Sept. 15.

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