InternetRetailing features a new article discussing Whisk.co.uk, the brainchild of Nick Holzherr, keynote speaker of next month’s SemTechBiz UK conference. The article states, “A new website that promises to turn online recipes into supermarket shopping lists and online food orders is set to launch this autmn. Nick Holzherr, a former runner-up in BBC television series The Apprentice, is behind Whisk.co.uk. He aims to have all the UK supermarkets that trade online – Asda, Tesco, Sainsbury’s, Ocado and Waitrose – operational on the site by the end of the year. At soft launch, set to be in about two months time, the site will feature two or three supermarkets.”

It continues, “Users of the site, which has already won £170,000 in investment from two institutional investors and four angels, can add recipes from any website to a single virtual basket. Using semantic technology, Whisk will work out what store items they need to buy to cook the recipe and give them a suggested list of shopping items to buy, which the user can amend before completing the purchase on the supermarket’s website.”

Holzherr commented, “Because we use sematic technology we can do it on the fly, analyse lists of ingredients and make it into purchasers’ lists… Our software analyses static, unstructured recipe content online, pulls it apart and breaks it into structured data. We then link every single recipe ingredient to all the items there are in the store. We update every day against availability at the supermarkets.”

Read more here. Or listen to our recent SemanticLink podcast with Nick Holzherr here.

Image: Courtesy Whisk.co.uk