Tom Cheredar of VentureBeat reports that Zite, a company that we have covered before, has added publisher sections to its digital magazine apps. Cheredar writes, ” Zite lets you build a custom digital magazine by pulling in shared links from bookmarking and social sites, such as Twitter, Google Reader, Delicious and Read It Later. It then builds a personalized selection of articles based on activity from your social profiles. Unlike most of its competitors, Zite learns your reading habits by giving you voting buttons for each piece of content. The idea is to give you more of what you actually want to see without having to disregard all the boring and/or uninteresting stuff.”

He continues, “Unlike Zite competitor Pulse News, the new publisher-specific sections aren’t just a bland RSS feed that dumps content into the app in real-time. Instead, the publisher sections will essentially function like regular topic-based sections (Technology, Politics, Science, etc.). The only real difference is that all the content comes from one source rather than several. Initially, the Zite Publisher Program will add sections for a handful of news partners, including Bleacher Report, CNN, The Daily Beast, FOX Sports, HLNtv, Motley Fool, The Huffington Post, The Next Web, and yes, VentureBeat. Zite said the program will  be mutually beneficial to both itself and publishers.”

Read more here.

Image: Courtesy Zite